Sonim Mobile Phone | Shark Tank Stunt for A Current Affair - Channel 9 A...

A couple of years back I set this stunt up for a former client with the leading current affairs show on
Australian TV:

A Current Affair Channel 9 Australia

Its taken at the Melbourne Aquarium.

This stunt went out to millions of Australian households in prime time.

This is my raw footage shot on a handheld cam, while the professionals shot the TV footage.

My TV interview followed.

Example of Doro Hosted Content Marketing

and here is an example of the hosted content for the Australian launch of the Doro PhoneEasy 615

EDM to 70,000 Australian Seniors

This eDM was part of the launch of the Doro PhoneEasy 615 in Australia.

Together with some hosted content and a competition this was a very effective campaign.

We used a number of online sites aimed at seniors. Overall the reach was something like 250,000 seniors.

The bitterness of poor quality

Thoughts On a Marketing Campaign for Doro

excerpt of an email to my PR Guru regarding a print campaign for Doro..... 

I want all our messaging to touch people EMOTIONALLY.  I want them to have an emotional response that connects our brand and product features to their NEEDS.  If they are afraid for themselves or their loved ones they might connect to the emergency button, if they are frustrated themselves or with their loved one about being unable to use the phone they get it etc etc... why do they want to use the phone... their underlying NEEDS are for LOVE and CONNECTION.

What are the needs of this readership? Think about are they more seniors or do they have parents as seniors... demographically who are we talking to mostly. In that group or groups what are the key needs.

I would ask EVERY TIME that we go back to the most important attributes of the phone in order of importance they are:

1. Easy to Use
2. Easy to Hear
3. Easy to See
4. Provides security

These are features. Customers do not buy features, they buy BENEFITS that meet their NEEDS.

So we need a blurb that speaks to the BENEFITS of buying or giving this phone to someone.

Note too the the camera and cradle are solid points of difference vs competitors. Cradle for convenience, camera for capturing special moments...etc

Maybe we are also trying to do too much here.... FOCUS on 1-2 most important needs and set up an EMOTIONAL trigger. Who gives a frig about bluetooth at this stage reading this add for a free phone??? make sense? call the heart strings.... not list tech specs. 

This is a process, we may or may not get it right first time and Im ok with that. Lets try and make it better EVERY time.

The Kickstart Asia Pacific Brand....

Its time for a rebrand...

So what would you call a business that creates torrents of extraordinary ongoing operating cashflow for our clients by building distribution channels, revenue and profits for mobile phone and consumer electronic brands expanding into the Asia Pacific Region.

We decided on Kickstart Asia Pacific

We want our brand to be:

• modern
• fun
• a bit high tech
• cutting edge
• associated with the market leading brand images in consumer electronics and mobiles (perhaps echoing their style a little, while being unique)
• yet distinctive
• conveying passion and energy
• exciting
• if our brand was an animal it might be a dragon or a tiger
• powerful
• market leading
• conveying success and expertise

How to Generate Torrents of New Cashflow for Your Business.... while you sleep

Andrew Batchelor generates torrents of new cashflow for his customers … while they sleep.

➤ Asia Pacific Sales Directors - Consumer Electronics and Mobile Phones

You know how consumer electronics and mobile phone brands expanding into Asia Pacific find it incredibly frustrating that distributors are just box shifters, order takers. Past failures tell you distributors can't successfully unlock market demand, launch your products, build your brands and open up channels for you.

You also know how risky and expensive it is to do it yourself, the nightmare of the start up office, in multiple countries, the ongoing overheads, plus the hassle of recruiting and managing staff in far away countries and timezones? 

I solve this. 

I guarantee to deliver by being your on the ground independent *outsourced* Country Manager and because I have a natural knack for unlocking the power of my extensive insiders' network to influence the channel's decision makers, fire-up awareness of your brand, find internal champions and overcome buyer fear and uncertainty. I eat what I kill.

I then ramp up new business in the channels and build your brand.

If you're targeting US$2+ million sales in Asia Pacific:

- call me now to map out how to hit your targets

+64 21 513 818 (Mobile & TXT)
+61 2 8011 3138 (Office)
Skype andrewbatchelor

- Invite me now to be LinkedIn. andrew@batchelor.com

I add massive value by:
> guaranteeing my successful market entry strategies and PR coverage
> eating what I kill, I get paid when you make sales
> operating as a world class gorilla (of marketing)
> leveraging my extensive insider network & track record of success

All this ensures you:
> gain significant new operating cashflow
> enjoy high ROI and low operating costs
> successfully start new countries
> massively build your channels, sales & profits

KickStart Asia Pacific Hires New CCO

Here's our new CCO - Chief Chillout Officer